Why Your Therapy Practice Needs More Than a Psychology Today Profile in 2026
Therapist Website Strategy Why Your Therapy Practice Needs More Than a Psychology Today Profile in 2026 A Psychology Today profile can still be helpful.…
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Website design for private practice therapists
Therapy websites built around how your practice works.
TherapyBuilt plans, writes, designs, and launches therapy practice websites with the structure you need from the start: services, specialties, clinician profiles, fees, FAQs, telehealth, forms, articles, inquiry flow, and local SEO. You get a professional website without having to manage the tech.
“Phenomenal job”, Michelle Chavez, LCSW
Website setup handledYour site is planned, written, designed, built, and launched with clear guidance at each step.
Practice-ready structureServices, clinicians, fees, FAQs, forms, resources, and inquiry flow are already accounted for.
Therapist SEO foundationLocal and specialty pages are structured around how prospective clients search.
Support after launchYou can make simple updates yourself, or keep help in place when your practice changes.
Who it is for
Built for therapists who want a better website without becoming website people.
TherapyBuilt is for clinicians who need a calm, professional, search-friendly website that explains the practice clearly and helps the right people take the next step.
Best fit for:
- Solo private practice therapists
- Small and growing group practices
- LCSWs, LMFTs, LPCCs, psychologists, and counselors
- Clinicians leaving agency work and starting private practice
- Practices that outgrew a basic website or directory profile
The gap
Most therapist websites look nice, but they do not explain the practice clearly enough to convert.
Prospective clients are deciding quickly whether they feel understood, whether you offer what they need, and whether reaching out feels easy. Your website has to answer those questions fast while also giving Google a clear picture of your services, location, and specialties.
Generic website build
- ✕Starts from a blank template and asks you to figure out what pages belong on it
- ✕Treats therapy services like ordinary product or service pages
- ✕Leaves fees, FAQs, telehealth, forms, and expectations as afterthoughts
- ✕Makes small updates feel like a developer task
- ✕Focuses on appearance more than client clarity and local search structure
TherapyBuilt system
- ✓Starts with the structure a private practice actually needs
- ✓Organizes services, specialties, clinician profiles, fees, forms, FAQs, and resources
- ✓Guides visitors from first impression to inquiry or appointment link
- ✓Includes a practice dashboard for everyday site updates
- ✓Builds in therapy website design, therapist SEO, and practice-aware copy strategy
What is included
Everything a therapy practice website needs, already structured.
You are not starting from a blank page. TherapyBuilt starts with the core pieces private practices usually need, then customizes the design, copy, service pages, clinician profiles, and SEO structure around your actual practice.
Practice Dashboard
A simple control center for homepage messaging, services, clinicians, fees, FAQs, resources, forms, style settings, and more.
Services & Specialties
Search-friendly pages for the concerns you treat, modalities you use, and populations your practice serves.
Clinician Profiles
Provider pages with photos, credentials, specialties, approach, availability, and profile structure that builds trust.
Inquiry Flow
Clear calls to action, contact flow, appointment buttons, and inquiry handling designed to reduce friction.
Fees & Practice Details
Rates, payment details, insurance notes, hours, location, and telehealth details presented clearly.
Client Trust Pages
What to expect, FAQs, privacy policy, terms, telehealth information, forms, and client portal links already accounted for.
Resources & SEO Content
A resources/blog area for helpful articles that support trust, local visibility, and therapist-specific content strategy.
Style & Layout Controls
Color, navigation, homepage sections, announcement bars, and appointment buttons can be adjusted without rebuilding the site.
Built to be managed
You do not have to manage the tech, but your site should still be easy to manage.
Each TherapyBuilt site includes a practice website dashboard that organizes the important parts of your site into plain-language sections: homepage, services, clinicians, what to expect, fees, FAQs, resources, forms, telehealth, legal pages, colors, navigation, and appointment flow.
You can use the dashboard for simple updates, or I can handle ongoing changes for you. The goal is not to hand you another tool to figure out. It is to give your website a clean structure behind the scenes so it can grow without becoming messy.
Explore the Live Demo
The simple difference
The difference should be easy to see.
You should not have to study web design to understand what you are buying. TherapyBuilt gives your practice clearer messaging, better structure, easier updates, stronger SEO, and a smoother path for new inquiries.
Generic website
TherapyBuilt
Static pages
Editable practice dashboard
Basic services page
Structured services, specialties, and modalities
Generic contact form
Client inquiry and appointment flow
Content scattered across pages
Organized sections for clinicians, fees, FAQs, forms, telehealth, and resources
Designer needed for most updates
Practice details can be updated in plain-language admin sections
The process
A clear build from first call to launch.
You bring the practice knowledge. I turn it into a website that is structured, written, designed, and launched around your services, clients, and growth goals.
01
We Map the Practice
A free 30-minute call to understand your practice, services, specialties, clinicians, location, ideal clients, and whether TherapyBuilt is actually the right fit.
02
I Customize the System
I customize the design, copy, service pages, clinician profiles, practice details, local SEO structure, and inquiry flow around your practice.
03
You Launch With Clarity
Your site launches with a plain-language handoff and 30 days of support. You own the site, and ongoing help is available only if you want it.
Investment
Clear flat-fee packages based on practice size.
A solo therapist and a group practice have different needs. Each package is built around the same idea: a professional therapy website with clear structure, strong service pages, clinician information, local SEO, and a smoother inquiry path.
Solo Practice
$3,500
Everything a solo therapist needs to present their practice clearly, support local search visibility, and make it easier for the right prospective clients to reach out.
- All TherapyBuilt sections included
- Clinician bio & specialty pages
- Rates and practice details section
- Low-friction intake flow
- Mobile-first responsive design
- Two rounds of revisions
- 30-day post-launch support
Most Common
Small Group Practice
$6,500
A full practice website built around your team, with individual clinician profiles, service pages, and the SEO structure group practices need to grow.
- Everything in Solo Practice
- Multiple clinician profile pages
- Services & specialties pages
- Practice-level SEO structure
- Enhanced inquiry & contact flow
- Expanded FAQ & trust sections
- Two rounds of revisions
Established Group Practice
Starting at $9,500
For larger practices ready to compete online, with deeper website architecture, clinician profiles, service pages, and SEO structure. Scoped to your practice after a discovery call.
- Everything in Small Group
- Large clinician directory
- Condition & specialty SEO pages
- Advanced inquiry workflows
- Therapist profile strategy
- Strategic site architecture
- Two rounds of revisions
- Custom project scoping call
Not sure which tier fits your practice? send me a message. I’ll give you a straight answer.
After launch
Your practice changes.
Your practice changes.
Your site should too.
The built-in system makes updates easier, but many practices still want someone to keep the site current. New clinicians join. Availability changes. You add a specialty. The TherapyBuilt Care Plan keeps the website accurate and the strategy moving.
$195/mo
One flat monthly fee. No surprise invoices. Cancel anytime.
- Hosting, security & backups
- WordPress & plugin updates
- Clinician additions or removals
- Rates, availability & practice detail updates
- Specialty & service page edits
- Announcements & seasonal updates
- Quarterly 30-minute check-in call
When a clinician joins or leaves
Staff changes happen constantly in group practices. Your site should reflect your team as it actually is, not who was on it six months ago.
When your practice details change
Outdated practice information erodes trust before someone ever calls. Keeping your rates, availability, services, and location details accurate is one of the highest-impact things your site can do.
When you add a specialty or service
A new specialty page targeting the right search terms can help attract more of the prospective clients your practice is best built to serve.
The quarterly call
Once every three months we talk for 30 minutes about what is working, what changed, and what the website should do next.
Website visibility for therapists
Practical website guidance for private practice therapists.
Use these articles to make your practice website easier to find, easier to trust, and easier for prospective clients to act on, without relying on generic marketing advice.
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Common questions
Things therapists usually ask me.
If something isn’t covered here, just reach out. There are no dumb questions.
Do I need to know anything about websites or tech?
Not at all. That is my job. You focus on telling me about your practice, your clients, your approach, and what matters to you. I handle the structure, writing, design, and launch. After launch, I walk you through simple updates in plain language.
Will I be locked into a platform or monthly fees?
No. You own your site outright, including the code, the content, everything. It runs on WordPress on your own hosting (typically around $10–15/month). I offer optional maintenance packages, but they’re never required. You can take your site anywhere.
How long does the process take?
Most projects are complete within 3–4 weeks from the kickoff call. The timeline depends on how quickly content and feedback comes back, but I’m not going to disappear on you. You’ll hear from me regularly throughout.
What do I need to provide?
A headshot if you have one, the basics about your practice, your specialties, your location, your services, and your honest reactions to drafts. I do the writing and design. You just make sure it sounds like you.
How is this different from Squarespace or Wix?
Templates are built for everyone, which means they are built for no one in particular. TherapyBuilt is built specifically for therapy practices, including the page structure, service language, clinician profiles, inquiry flow, and local SEO foundation a private practice website needs.
What if I already have a site and just want it improved?
That’s worth a conversation. Depending on what you have, it may make more sense to redesign than to patch. Send me a link and I’ll give you an honest read on it, no sales pitch.
Education
Web designer with MSW training
Location
Albuquerque, New Mexico
Studio
Albuquerque’s Finest Web Design
Approach
Practice-aware, never salesy
About
Built with web strategy and practice awareness.
TherapyBuilt exists because therapist websites need more than attractive design. They need the right structure, the right language, and a clear way to manage the information a real practice depends on.
I build websites first, and my MSW training helps me better understand the communication, trust, ethics, and client journey that make therapy websites different from ordinary small-business sites.
You will not spend our call explaining why therapy websites are different. The system already starts there, then we build around your practice.
Check FitWant to know if TherapyBuilt fits your practice?
Explore the demo, review what is included, or send a quick note about where your practice is right now.
From a therapist
What it’s like to work together.
Mark did a phenomenal job creating my website. He is very creative and helpful. Highly recommend!
Get in touch
See if TherapyBuilt fits your practice.
No pitch, no pressure. Send a quick note about your practice and I will tell you honestly whether TherapyBuilt makes sense, which package fits, or whether a simpler option would be better.
Free 30-minute call, no commitment
Flat-fee pricing, no surprise invoices
You own your site, no lock-in
Typically responds within one business day
Based in Albuquerque, remote projects welcome